Gel in a dog leash?

Why in the world hasn't there been a gel handle in a dog leash until now? We couldn't believe it and after a lot of research decided to take the plunge and invest big. We filed for utility and design patents, began prototyping and testing. These new leashes are so well made that we put a 2 year guarantee on them. We think these leashes are amazing and last year we sold over 200,000 units to pet stores in the USA, JAPAN, AUSTRALIA, GERMANY, THE NETHERLANDS, KOREA, CANADA and MEXICO. The best part is seeing a customer randomly walking on the street using a Wigzi leash. Most of our customers come from consumer shows and trade shows such as Interzoo, Global Pet Expo, SuperZoo and CIPS (China International Pet Show).