Our Story


cade and nate in china

Nathan Chefetz and Cade Goldenberg, co-founders of Wigzi, became friends after several run-ins while walking their dogs Sonny and Wyatt. It didn't take long for Nathan and Cade to realize that both shared a passion for innovation and problem-solving. They channeled their business education backgrounds with their creative energy, and the ideas started flowing. Within a few months, neighbors began to share in the enthusiasm and encouraged Nathan and Cade to start a pet products company. They decided to take the plunge in 2007, and Wigzi was officially born.​ Today they both continue inventing new products and enjoy walking their pups around town.